CENTRE OF NEW MEDIA
JLU WittyFeed Centre for New Media, is a global focal point for collaboration, research and
advancement about content & new media, led by a highly trans-disciplinary community of professionals, academicians and practitioners from Faculty of Journalism and Creative Studies and WittyFeed from diverse expertise like Media, Journalism, Advertising & PR, Films, Animation & Media Technologies, Design, Entertainment & Event, Visual Communication design and UX & UI. Our mission is to critically analyze and help shape developments in content &new media from
cross-disciplinary and global perspectives both in research as well as in practice. It should serve not
only as a thinking & education plat form but work in a output driven practice mode too.
While new media often produce new perceptions, new behaviors, and new insights, they remain deeply rooted in powerful aesthetic, cultural, and political forces. As media transform, they often distort. The Centre actively engages practitioners &scholars who critically examine the opportunities and risks associated with new media and who consider how new media can constructively benefit education, political engagement, privacy, and aesthetic experience.
The Centre also catalyzes practice and innovations and feeds in to the existing industry via content development, education and consulting and at the same time nurtures future leaders, and facilitates public discourse through courses, lectures, symposia, and special events. It encourages open learning environment, entrepreneurial works, designs, and experiments. By reaching out to
students, researchers, industry figures, and the broader public, the Centre has stimulated new
perspectives on contemporary & popular content landscape & new media.