MA (Digital Media Marketing)

MA (Digital Media Marketing)
  • Postgraduate
  • Jagran School of Journalism and Communication
Starts from:August 16, 2021
  • Course Code MADMM
  • Duration 2 Years
  • Course Type Full Time
  • Min Qualification 50% in undergraduate degree from a recognised institute/university. Good analytical and communication skills are essential
Course Objective

Course Aims: is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for Internet marketing. In addition to becoming experts in leveraging social media for business growth.

Through this course, you will:
  • Be able to effectively publish and manage content for business growth.
  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Internet Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

At the end of this course, student will learn to:
  • Marketing in a world of digital savvy customers
  • Frameworks for reaching and connecting with digital customers
  • Process for planning and executing digital marketing strategy
  • Best practices from the best digital brands

This programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace.

Specialize in Digital Marketing and you can learn how to push the boundaries of marketing and advertising in our Internet marketing lab. You’ll apply your knowledge in our Internet marketing lab, analyze real-life business case studies, work on ‘live’ projects and have the opportunity to hear from industry guest speakers. The ever-evolving digital landscape has fundamentally changed the way businesses reach out, connect and engage with their customers, partners and other stakeholders; data driven marketing and analytics now lie at the heart of 21st century business marketing. The study of marketing, and sub-disciplines like internet marketing, is grounded in the understanding of customer needs, the environment in which companies operate and their competitors, to develop the most appropriate marketing mix – product, price, place, promotion, positioning and so on – to satisfy customer needs profitably.

Key Features
  • MA (Digital Marketing) help students master a comprehensive range of business management and marketing techniques, which creates flexible professionals with advanced expertise in topics such as advertising, branding, web and mobile application development, new media marketing, marketing in a hyper connected world, social media brand management, and SEO.
  • The course tutors offer unrivalled expertise in technologies and processes that allow the quick and efficient storage, retrieval and reuse of digital assets. They come from a diverse and highly interdisciplinary background, having run digital campaigns and marketing or worked in the digital industries in the past.
  • Through the mandatory internship module students can have direct access to some of the world’s most important culture and media institutions.
  • Close links and regular speakers from the content sector give students insights and up-to-the-minute knowledge of the subject area.

Reasons you should consider this MA (Digital Marketing)
  • Digital marketing channels and social media has quickly become the most widespread, interactive and essential of all modern marketing tools. Giving businesses of any size access to the mass market at an affordable price, digital techniques are measurable and trackable, flexible and responsive; they enable greater personalisation and can often gain social currency – being passed from user to user.
  • Broadcast and publishing industries are increasingly using digital media in new ways, on new technological platforms such as tablets and mobile.
  • Brand management and communication is becoming even more complex and needs strong presence online and influence consumers
  • Archives and libraries are increasingly depending on digital materials and cultural heritage organisations are digitizing and making digital materials relating to our history and culture more available.
  • Businesses rely on digital media and content to develop, run and manage their future prosperity.
  • Research managers and data scientists work with large volumes of digital data, running experiments, simulations and visualisations.
  • Employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets and messaging.

I Year

Foundation (mandatory for all students)

  • Essentials Quantitative Skills for Managers
  • Skills for Managers I & II
  • Business Mindfulness & Workouts I & II
  • Introduction to Analytics and its Application 
  • Analysis and Modeling using Excel  

Core Module (mandatory for all students) 

  • Principle of Management
  • Financial Accounting
  • Fundamentals of Financial Management
  • Human Resource Management
  • Marketing Management
  • Operations Management I
  • Data Visualization and Infographics
  • Managerial Economics
  • Accounting for Managerial Decisions
  • Organizational Behavior
  • Entrepreneurship Essential 


  • Professional Selling Skills 
  • Operation Research
  • CSR: Perspective and Practices from India  
  • Introduction to Analytics Programming Languages
  • Financial Markets and Personal Finance
  • Operation Management II
II Year

Semester 3

  • Strategic Management
  • Business Research Methods
  • Internship
  • Advanced Performance Management I
  • Strategic Business Reporting I
  • Advanced Financial Management I
  • Business Ethics, Corporate Governance, and Corporate Citizenship
  • Project/Paper Evaluation

Semester 4

  • Web & Social Media Analytics
  • Marketing Research & Insights
  • Design & Layout for online media
  • Networks, Crowds & Markets: Reasoning about a Highly Connected World
  • Content & Communication in the Digital Space
  • Search Engine Optimization (SEO)
  • Future of Internet Marketing


  • Industry projects
  • Case studies
  • Live projects
  • Projects and Seminars
  • One 3-month internship with a content and Internet communications firms

Admission Charges
(One-Time, Non-Refundable)
Caution Money
(One-Time, Refundable)
Alumni Fund
(One-Time, Non-Refundable)
Digitalization Charges
(Per Year)
Tuition Fees
(Per Year)
Exam Fees
(Per Year)
INR 20,000 INR 5,000 INR 10,000 INR 20,000 INR 75,000 INR 15,000

Admission Charges
(One-Time, Non-Refundable)
Caution Money
(One-Time, Refundable)
Alumni Fund
(One-Time, Non-Refundable)
Digitalization Charges
(Per Year)
Tuition Fees
(Per Year)
Exam Fees
(Per Year)
$570 $140 $290 $580 $2,140 $420

100% on Tuition Fees
CAT / XAT 85 percentile & above
CMAT / MAT 90 percentile  & above
GMAT 650

50% on Tuition Fees (Max 25 Seats)
CAT / XAT 80 percentile
CMAT / MAT 85 percentile
GMAT 600

25% On Tuition Fees (Max 50 Seats)
CAT / XAT 75 percentile
MAT 80 percentile
GMAT 500

All scholarship will be on Year 1 Tuition Fee only
Scholarship is only basis of CAT / MAT / GMAT

MA Digital Marketing prepares students for a diverse range of career paths with outstanding potential for future growth. Digital channels are replacing traditional approaches to retail at incredible rates, and businesses have a pronounced need for professionals with advanced skill sets to help them take full advantage of new opportunities.

It prepares graduates for careers in brand management, business development, luxury and retail marketing, Content Management, market research, and strategic development, Social Media Manager, Internet Marketing Analyst and Digital Marketing Manager.

While earning an MBA in Internet marketing, you’ll learn how to use digital media optimally. The students expect to build strong aptitudes in strategic marketing, online and mobile branding and brand management, social media customer relationship management, lead generation, and other valuable business management skills

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