MA (Digital Media Marketing)

Course Objective

Course Aims: is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for Internet marketing. In addition to becoming experts in leveraging social media for business growth.

Through this course, you will:

• Be able to effectively publish and manage content for business growth.
• Acquire expertise in using Google analytics and various data analysis software.
• Gain familiarity with online legalities and rights management.
• Become an expert in designing and implementing online marketing campaigns.

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Internet Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

At the end of this course, student will learn to:

• Marketing in a world of digital savvy customers
• Frameworks for reaching and connecting with digital customers
• Process for planning and executing digital marketing strategy
• Best practices from the best digital brands

This programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace.

Specialize in Digital Marketing and you can learn how to push the boundaries of marketing and advertising in our Internet marketing lab. You’ll apply your knowledge in our Internet marketing lab, analyze real-life business case studies, work on ‘live’ projects and have the opportunity to hear from industry guest speakers. The ever-evolving digital landscape has fundamentally changed the way businesses reach out, connect and engage with their customers, partners and other stakeholders; data driven marketing and analytics now lie at the heart of 21st century business marketing. The study of marketing, and sub-disciplines like internet marketing, is grounded in the understanding of customer needs, the environment in which companies operate and their competitors, to develop the most appropriate marketing mix – product, price, place, promotion, positioning and so on – to satisfy customer needs profitably.

Key Features

• MA (Digital Marketing) help students master a comprehensive range of business management and marketing techniques, which creates flexible professionals with advanced expertise in topics such as advertising, branding, web and mobile application development, new media marketing, marketing in a hyper connected world, social media brand management, and SEO.
• The course tutors offer unrivalled expertise in technologies and processes that allow the quick and efficient storage, retrieval and reuse of digital assets. They come from a diverse and highly interdisciplinary background, having run digital campaigns and marketing or worked in the digital industries in the past.
• Through the mandatory internship module students can have direct access to some of the world’s most important culture and media institutions.
• Close links and regular speakers from the content sector give students insights and up-to-the-minute knowledge of the subject area.

Reasons you should consider this MA (Digital Marketing)

• Digital marketing channels and social media has quickly become the most widespread, interactive and essential of all modern marketing tools. Giving businesses of any size access to the mass market at an affordable price, digital techniques are measurable and trackable, flexible and responsive; they enable greater personalisation and can often gain social currency – being passed from user to user.
• Broadcast and publishing industries are increasingly using digital media in new ways, on new technological platforms such as tablets and mobile.
• Brand management and communication is becoming even more complex and needs strong presence online and influence consumers
• Archives and libraries are increasingly depending on digital materials and cultural heritage organisations are digitizing and making digital materials relating to our history and culture more available.
• Businesses rely on digital media and content to develop, run and manage their future prosperity.
• Research managers and data scientists work with large volumes of digital data, running experiments, simulations and visualisations.
• Employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets and messaging.