BBA (Advertising & Public Relations)

Intake Capacity: 40
Eligibility Criteria: 10+2

Key Modules (Year-wise):

Year 1: Foundation of Business and Communication

• Semester I
  1. Foundations of Management and Marketing
  2. People and Communication Theories
  3. Integrated Marketing and Visual Communication
• Semester II
  4. Business Environment and Financial Dynamics
  5. Design Thinking and Social Media
  6. Sustainability and Graphic Design Production

Year 2: Strategy and Emerging Media

• Semester III
  7. Consumer Insights and Advertising Strategies
  8. Public Relations and Research Methods
  9. Electives for Industry Exploration
• Semester IV
  10. Brand Activation and Reputation Management
  11. Emerging Media and Ethical Practices
  12. Global Perspective and Disaster Preparedness

Year 3: Specialization and Industry Immersion

• Semester V
  13. Creator Economy and Media Planning
  14. Behavior Change Communication and Creatorpreneurship
  15. Portfolio Jury and Business Research/Electives
• Semester VI
  16. Agency Processes and Apprenticeship

Learning Outcomes:

• Strategic Knowledge: Understand the principles of marketing, advertising strategies, and public relations techniques.
• Creative Skills: Develop creative communication strategies for brands using traditional and digital media.
• Brand Management: Learn to manage brand image and reputation through various PR tools.
• Project Management: Gain practical skills in managing advertising campaigns and PR projects.

Career Opportunities:

• Client Servicing Executive
• Brand Manager
• Public Relations Specialist
• Advertising Executive
• Social Media Manager
• Event Coordinator
• Marketing Manager

MBA (Advertising & Public Relations)

Program Name: MBA (Advertising & Public Relations)

Intake Capacity: 15

Eligibility Criteria: Bachelor’s Degree

Key Modules (Year-wise):

Year 1: Foundations of Management and Communication

• Semester I
  1. Management, Marketing, and Financial Foundations
  2. Integrated Marketing and Human Resource Dynamics
  3. Communication Theories and Academic Writing
• Semester II
  4. Advertising, Consumer Behaviour, and Public Relations
  5. Strategic Brand Management and Media Ethics
  6. Data Analytics and Graphic Design Production

Year 2: Strategy, Innovation, and Industry Engagement

• Semester III
  7. Digital Marketing and Behavioural Change Strategies
  8. Media Planning and Elective Specialism
  9. Creatorpreneurship and Portfolio Development
• Semester IV
  10. Client and Agency Processes
  11. Industry Apprenticeship

Learning Outcomes:

• Advanced Strategic Thinking: Learn to design integrated marketing and communication strategies.
• Leadership and Management Skills: Develop skills to manage teams and execute large-scale advertising and PR campaigns.
• Consumer Behavior: Deep understanding of consumer behavior and its impact on advertising and PR practices.
• Digital Transformation: Knowledge of the role of AI and digital tools in modern advertising and public relations.

Career Opportunities:

• Advertising Director
• PR Manager
• Brand Strategist
• Corporate Communications Director
• Campaign Manager
• Consultant for Marketing & Communication