BBA & MBA (Advertising & Public Relations)
BBA (Advertising & Public Relations)
Intake Capacity: 40
Eligibility Criteria: 10+2
Key Modules (Year-wise):
Year 1: Foundation of Business and Communication
- Semester I
- Foundations of Management and Marketing
- People and Communication Theories
- Integrated Marketing and Visual Communication
- Semester II
4. Business Environment and Financial Dynamics
5. Design Thinking and Social Media
6. Sustainability and Graphic Design Production
Year 2: Strategy and Emerging Media
- Semester III
7. Consumer Insights and Advertising Strategies
8. Public Relations and Research Methods
9. Electives for Industry Exploration - Semester IV
10. Brand Activation and Reputation Management
11. Emerging Media and Ethical Practices
12. Global Perspective and Disaster Preparedness
Year 3: Specialization and Industry Immersion
- Semester V
13. Creator Economy and Media Planning
14. Behavior Change Communication and Creatorpreneurship
15. Portfolio Jury and Business Research/Electives - Semester VI
16. Agency Processes and Apprenticeship
Learning Outcomes:
- Strategic Knowledge: Understand the principles of marketing, advertising strategies, and public relations techniques.
- Creative Skills: Develop creative communication strategies for brands using traditional and digital media.
- Brand Management: Learn to manage brand image and reputation through various PR tools.
- Project Management: Gain practical skills in managing advertising campaigns and PR projects.
Career Opportunities:
- Client Servicing Executive
- Brand Manager
- Public Relations Specialist
- Advertising Executive
- Social Media Manager
- Event Coordinator
- Marketing Manager
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MBA (Advertising & Public Relations)
Program Name: MBA (Advertising & Public Relations)
Intake Capacity: 15
Eligibility Criteria: Bachelor’s Degree
Key Modules (Year-wise):
Year 1: Foundations of Management and Communication
- Semester I
- Management, Marketing, and Financial Foundations
- Integrated Marketing and Human Resource Dynamics
- Communication Theories and Academic Writing
- Semester II
4. Advertising, Consumer Behaviour, and Public Relations
5. Strategic Brand Management and Media Ethics
6. Data Analytics and Graphic Design Production
Year 2: Strategy, Innovation, and Industry Engagement
- Semester III
7. Digital Marketing and Behavioural Change Strategies
8. Media Planning and Elective Specialism
9. Creatorpreneurship and Portfolio Development - Semester IV
10. Client and Agency Processes
11. Industry Apprenticeship
Learning Outcomes:
- Advanced Strategic Thinking: Learn to design integrated marketing and communication strategies.
- Leadership and Management Skills: Develop skills to manage teams and execute large-scale advertising and PR campaigns.
- Consumer Behavior: Deep understanding of consumer behavior and its impact on advertising and PR practices.
- Digital Transformation: Knowledge of the role of AI and digital tools in modern advertising and public relations.
Career Opportunities:
- Advertising Director
- PR Manager
- Brand Strategist
- Corporate Communications Director
- Campaign Manager
- Consultant for Marketing & Communication
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