BBA Advertising and Public RelationsBBA Advertising and Public Relations
About the Program
A dynamic undergraduate program integrating business fundamentals with strategic communication, media, branding, and creative storytelling. Industry-aligned curriculum covers Advertising Strategy & Creative Techniques, PR Theory & Practice, Brand Management, Digital Marketing, Consumer Behaviour, and Corporate Communication — blending theory with live projects, internships, and experiential pedagogy.
Program Highlights
Career Prospects
Previous Placements
Highest Package
₹12 LPA
2023-24
Median Package
₹5 LPA
2023-24
Placement Rate
60-85%
2023-24
Top Recruiters
100+ Companies Recruit from JLU
35+ recruiters+ 15 more companies
* Placement data based on NIRF 2025 and official JLU records. Individual results may vary.
Fee Structure
BBA (Advertising and PR)
Jagran School of Advertising and Public Relations
₹1,00,000
per year
* Admission charges, caution money, and alumni fund are one-time charges payable at the time of admission. Caution money is refundable at the end of the program.
Download Complete Fee Structure PDFQuick Information
Eligibility
10+2 in any stream from CBSE / ISC / State Boards (or equivalent)
Why Choose JLU?
QS Diamond Rated
Top-tier academic standards
Industry Partnerships
100+ corporate tie-ups
Global Exposure
International partnerships
Research Excellence
2400+ publications
Download Resources
Department Contact
Helpline
+91 7471110103Address
JLU Student Enrichment Hub, Near Kaliasoth Barrage, Chandanpura, Bhopal – 462007
Working Hours
Mon – Sat : 09:00 – 17:00
Your Future Starts Here
Join 2,500+ students from 27 states and 8 countries at Central India's only QS Diamond-rated university. 50+ programs, 45+ global partnerships, and 80%+ placement rate.