BBA (Sports Management)
Programs/UG/BBA Sports
UG Program

BBA (Sports Management)

3 YearsJagran School of Physical Education and Sports ScienceFull Time

About the Program

A specialized three-year undergraduate program bridging passion for sports with professional business expertise, aligned with NEP 2020. The curriculum integrates core management principles with the unique dynamics of the global sports industry — from mega-event organization to athlete brand management and sports law. Offers specialization tracks in Sports and Management.

Program Highlights

Specialization tracks: Sports Organization & Governance, Athlete Development; Consumer Behaviour, Digital Marketing
Industry immersion: direct exposure to sports leagues (IPL, MPL) and sports marketing agencies
Advanced analytics training for player performance and fan engagement
Structured summer internships in event operations or sports branding
Elite Athlete Scholarships — Chancellor Freeships for meritorious students

Career Prospects

Sports League ExecutiveAthlete ManagerSports Marketing ManagerStadium & Facility ManagerSports Media Professional

Previous Placements

Highest Package

₹12 LPA

2023-24

Median Package

₹5 LPA

2023-24

Placement Rate

60-85%

2023-24

Top Recruiters

AmazonInfosysWiproHDFC BankFlipkartReliance Jio

100+ Companies Recruit from JLU

35+ recruiters
Amazon
Microsoft
HDFC Bank
ICICI Bank
Axis Bank
Infosys
Reliance Jio
KPMG
IBM
Samsung
Wipro
Bank of America
ICICI Lombard
JP Morgan Chase
Motilal Oswal
Muthoot Finance
Marriott
The Oberoi Group
The Leela
The Westin

+ 15 more companies

* Placement data based on NIRF 2025 and official JLU records. Individual results may vary.

Fee Structure

BBA (Sports Management)

Jagran Lakecity Business School

1,00,000

per year

Tuition Fees65,000
Resource Fee25,000
Examination Fees10,000
Admission Charges20,000
Caution Money10,000
Alumni Fund10,000
Total Fee Per Year1,00,000

* Admission charges, caution money, and alumni fund are one-time charges payable at the time of admission. Caution money is refundable at the end of the program.

Download Complete Fee Structure PDF

Quick Information

DegreeBBA
Duration3 Years
TypeFull Time
CategoryUG
Annual Fee1,00,000

Eligibility

10+2 from any recognized board (CBSE/ISC/State Boards) with minimum 50% marks

Apply NowDownload Brochure

Why Choose JLU?

QS Diamond Rated

Top-tier academic standards

Industry Partnerships

100+ corporate tie-ups

Global Exposure

International partnerships

Research Excellence

2400+ publications

Department Contact

Address

JLU Student Enrichment Hub, Near Kaliasoth Barrage, Chandanpura, Bhopal – 462007

Working Hours

Mon – Sat : 09:00 – 17:00

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Join 2,500+ students from 27 states and 8 countries at Central India's only QS Diamond-rated university. 50+ programs, 42+ global partnerships, and 80%+ placement rate.