A specialized three-year undergraduate program bridging passion for sports with professional business expertise, aligned with NEP 2020. The curriculum integrates core management principles with the unique dynamics of the global sports industry — from mega-event organization to athlete brand management and sports law. Offers specialization tracks in Sports and Management.
Highest Package
₹12 LPA
2023-24
Median Package
₹5 LPA
2023-24
Placement Rate
60-85%
2023-24
+ 15 more companies
* Placement data based on NIRF 2025 and official JLU records. Individual results may vary.
Jagran Lakecity Business School
₹1,00,000
per year
* Admission charges, caution money, and alumni fund are one-time charges payable at the time of admission. Caution money is refundable at the end of the program.
Download Complete Fee Structure PDF10+2 from any recognized board (CBSE/ISC/State Boards) with minimum 50% marks
QS Diamond Rated
Top-tier academic standards
Industry Partnerships
100+ corporate tie-ups
Global Exposure
International partnerships
Research Excellence
2400+ publications
Helpline
+91 7471110103Address
JLU Student Enrichment Hub, Near Kaliasoth Barrage, Chandanpura, Bhopal – 462007
Working Hours
Mon – Sat : 09:00 – 17:00
Join 2,500+ students from 27 states and 8 countries at Central India's only QS Diamond-rated university. 50+ programs, 42+ global partnerships, and 80%+ placement rate.