BBA (Entertainment & Events)

BBA (Entertainment & Events)
  • Undergraduate
  • Jagran Wizcraft MIME School of Entertainment and Events
Starts from: August 16, 2022
Campus Location

Course Feature
  • Course Code BBA(H)E
  • Duration 3 Years
  • Course Type Full Time
  • Min Qualification Higher Secondary Certificate(HSC) qualification with a minimum of 60% or an equivalent qualification in any discipline from a recognised board and Personal Interview conducted by the University Admission Panel.
Class Description

The curriculum for Jagran Wizcraft MIME school of Entertainment & Events is based on developing in-depth learning for students in the domain of Events, entertainment and integrated media.

With JLU’s innovative hands-on approach to teaching, students find themselves completely immersed in their course of study, surrounded by award-winning faculty and working with state-of-the-art equipment and facilities. The project-based curriculum is designed to reflect a real-world environment while encouraging students to explore their own creativity and passions.

The program seeks to develop creative thinkers, strategic planners and project execution professionals who can communicate effectively, harness the global environment and develop future talent that is acclimatized to working in the current multicultural and diverse world with a perspective of inclusion. The event and entertainment domain is global and multi-faceted with various media streams. Hence a global perspective with adequate knowledge of media integration is pivotal. We empower our students with in-depth and applicable knowledge of the Live Media domain. Students who major in Events & Entertainment management enter a variety of careers which include domains like Project Management, Business Development, Wedding Planning, Marketing & Sponsorship, Experiential Marketing, Social & Digital Media, Hospitality & Logistic Management, Production & Operation Management, Artiste Management, Hybrid Event Specialist, Creative Development, Event Visualiser, On-stage & Backstage Management etc.

The Course introduces the students to the vast and dynamic world of Events & Entertainment management. The students are equipped with adequate knowledge and skills to build a strong foundation that provides them with an opportunity to explore various opportunities with Corporates, Event Agencies, PR agencies, Broadcast, Content Producers, OTT Platforms and Advertising Agencies.

The students will be equipped with knowledge of events & entertainment management with a perspective on other aspects of media to enable them to have a 360 degree learning on integrated media which will develop their competence as experiential media specialists.


Specialization Offered
  • Public Events & Mega Productions
  • MICE Management & Destination Marketing


Key Features
  • The course is in collaboration with Wizcraft, the world famous entertainment and Events organisation that has created megaevents like IIFA, GIMA Awards under its portfolio
  • A State of Art dedicated 20,000 sq. ft. of Media Production Studio
  • Real world simulation Lab for experiential marketing & live events integration
  • Access to internships and placement opportunities
  • Appropriate work placement / involvement with production project.
  • Taught by professionals, industry leaders, regular industry visits and guests session in addition to full time faculty.



  • Foundations of Marketing
  • Introduction to Event Management & Event streams
  • Overview of Creative Development
  • Introduction to Project Management in Events
  • Overview of Experiential Hospitality
  • Project Management Application
  • Principles of Experiential Marketing
  • Introduction to Destination Marketing
  • Brand Management
  • Fundamentals of Public Events
  • Introduction to MICE
  • Fundamentals of Integrated Media
  • Fundamentals of Social Events
  • Fundamentals of Sports Management
Application based Modules

  • Aspects of Event Production & Operations
  • Technical Production in Events
  • Financial Management(Combined)/Principles of Accounting
  • Essentials in Entertainment Design & TAR(Talent & Artist Relations)
  • Digital Marketing for Events
  • Sustainability in Events
  • Experiential Design & Global Trends & Practices
  • Health & Safety, Risk Management, Event Compliance & Legal, Rights Management & Licensing
  • Sponsorship Programme Development & Sales Strategies
  • Fundamentals in IP Development

  • Skills for Event Professionals
  • Food & Beverage in Events
  • Project Management Process in Events
  • Sensology &  Creativity in Events
  • Exhibition/event concept and design
Internship and industry integration

  • Live Event Project: Community Engagement(through entire semester)
  • Capstone Major project/ long duration Industry internship – this allows all students to collaborate with each other or industry and share their skills and knowledge including pre-production preparations through to post production portfolios
Simulation & Live projects

  • Signature Event Execution: Live Project Work
  • Project: (Destination Marketing Project)
  • Collaborative practice and personal professional development
  • Virtual & Hybrid Events
  • Internship at Agency/Live Event
  • Creative Entrepreneurship
Specialisation Track One

  • Large Scale Production Planning & Execution
  • Entertainment Planning & Execution
  • Entertainment & Content Design
Specialisation Track Two

  • Destination Marketing & Management
  • Meetings Incentive & Conference Management
  • Exhibition Planning, Marketing & Management

Admission Charges
(One-Time, Non-Refundable)
INR 20,000
Caution Money
(One-Time, Refundable)
INR 5,000
Alumni Fund
(One-Time, Non-Refundable)
INR 10,000
Resource Fee
(Per Year)
INR 20,000
Tuition Fees
(Per Year)
INR 55,000
Exam Fees
(Per Year)
INR 10,000
Total Fees Per Year INR 85,000

Caution Money
(One-Time, Refundable)
Total Admission Charges
(One-Time, Non-Refundable)
Total Course fees
(Per Year)

At Jagran Lakecity University, we believe in rewarding the hard work and excellence achieved by the applicant in various fields of life. There is a separate eligibility for availing scholarships in UG, PG and Research programmes. Apart from granting scholarships on the basis of the last qualifying examination percentage OR CGPA, JLU does extend scholarships on the basis of performance in the selected National Entrance Exams like CUET and Sports Scholarships on the basis of sports trials.


To know more about the JLU Scholarships, CLICK HERE


The programme prepares the students for modern careers as experiential media specialists which will equip them with requisite skills, knowledge, creativity and critical thinking abilities to develop as skilled professionals. This prestigious program’s mission is to “Nurture creativity and equip students with applicable knowledge, skills and critical thinking abilities to enhance their opportunities to be coveted professionals in the experiential domain.” Our courses integrate the development of professional skills with the theoretical consideration of the role of media in society and a strong foundation of ethics. Our program also builds on the University’s commitment to the media and communication arts, requiring that majors complete extensive academic work outside of the school.

Graduates of the BA (Hons) Entertainment &Events will be able to celebrate a diverse and large employment market that could allow them to enter into a variety of roles, depending on the specific area in which they specialise.

To inspire students, here is a list of potential employment opportunities:

  • Independent and regional television, film and video production companies
  • Lighting and audio companies
  • Set provision and construction and scenic painting companies
  • Independent professionals; such as designers, set dressers, scenic artists, directors, producers, production managers
  • Drama training institutions and educational linked ventures
  • Touring theatre companies
  • Exhibition and display production companies
  • Museum events
  • Commissioned festival and special events contracts
  • Charitable fundraising events
  • Sports events
  • Fashion and advertisement promotional events
  • Music events
  • Residential or short term theatre and television studio contracts
  • Conference, corporate, party and charity functions management companies
  • Leisure and community events
  • Theme parks
  • Web-based productions

The BA (Hons) Entertainment &Events graduates will have opportunity of employment at differing levels of responsibility depending on the nature of the production and depending on the focus they choose to elect.

Below is a selection of potential roles:

  • Production designer / Art Director
  • Producer / Assistant Producer
  • Assistant Creative Director
  • Assistant Project Director
  • Production Researcher
  • Live event or television camera person
  • Fashion Show Co-ordinator
  • Assistant Production Manager

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