Master of Arts (Advertising & PR)

Master of Arts (Advertising & PR)
  • Postgraduate
  • Jagran School Of Journalism And Communication
Starts from:August 16, 2022
Course Feature
  • Course Code MAAPR
  • Duration 2 Years
  • Course Type Full Time
  • Min Qualification Graduation with minimum 50% or an equivalent qualification in any discipline from an institute affiliated to a university or any university recognised by UGC. The Selection of candidate will be made based on their academic merit and performance in the Personal Interview round.
Course Objective

A program that prepares students for a wide variety of careers in advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms. MA Advertising & PR works in partnership with industry and takes a practice-research approach to explore the future of advertising.

You will examine the challenges the industry currently faces and consider how to make the most of new opportunities. Through a series of briefs and projects developed and delivered in partnership with diverse industry players , you will develop a portfolio that combines strategy and creativity.

Students majoring in advertising & PR specializations, enhance, train and sharpen skillsets designed for a versatile career in the field of brands, advertising, digital marketing, new media and creative industries.
Curriculum is a combination of skills courses, where students hone their craft and produce multi-platform content, and concept courses, where students dig into history, theory and issues critical to the profession and practice of advertising and PR.


  • MA Advertising & PR is a business-focused degree in a creative communications College, combining strategy with creativity.
  • MA Advertising & PR works in partnership with industry. You will work on live briefs and projects with brands, businesses and agencies, gaining key industry skills and insights.
  • MA Advertising  & PR is about the future. You’ll explore the emerging technologies and media spaces the industry is focused on.
  • MA Advertising & PR is practical. You’ll make ads and experiences, build prototypes and speculative designs.
  • MA Advertising & PR is critical. Your practice is your way of answering the research questions about media, culture and advertising that the industry faces.


Specialization Offered
  • Advertising
  • Public Relations


Key Features
  • A State of Art dedicated 20,000 sq. ft. of Media Production Studios
  • Academic support and partnership with world’s second ranked creative university and an Opportunity to students for summer exchange programs with University of Arts London.
  • Industry collaboration with Wittyfeed for New media and Part of Google News Lab University Network
  • Portfolio creation
  • Access to Internship and Placement opportunities
  • Opportunity to work on diverse student campus media outlets like Lakecity Voice (Radio Station), Lakecity Live (TV station) and Lakecity News (News magazine) as well as Lakecity Buzz (media podcasts).
  • Dedicated specialization specific workshops that give options to earn study credits and certificates.
  • Student led initiatives under various media centric school clubs
  • Pedagogy involves case discussions, design-thinking sessions and field-based assignments.

  • Advertising & PR Theory & Practice
  • Communication for Development
  • Brand Communication
  • Consumer Behaviour
  • Marketing in digital world
  • Social Media Strategy
  • Marketing & Communication Research & Methods
  • Brand PR
  • Creative Brand Strategy
  • Direct & Digital Marketing
  • Celebrities, Marketing and the media
  • Advertising & PR in global Marketing Communication Mix
  • Photography: Understand the elements of digital storytelling by producing short-and long-form videos and photo-essays .
  • Design & Graphics for media: Learn skills around aesthetics, media design elements and graphics across various media platforms and technologies
  • Film & Documentary Studies
  • Media, Society & Culture
  • Media Innovation and Entrepreneurship: Understand the role of innovation and entrepreneurship for journalism in the digital age. Study tools and methods to develop emerging media enterprises

Admission Charges
(One-Time, Non-Refundable)
INR 20,000
Caution Money
(One-Time, Refundable)
INR 5,000
Alumni Fund
(One-Time, Non-Refundable)
INR 10,000
Digitalization Charges
(Per Year)
INR 20,000
Tuition Fees
(Per Year)
INR 75,000
Exam Fees
(Per Year)
INR 15,000
Total Fees Per Year INR 110,000

Caution Money
(One-Time, Refundable)
Total Admission Charges
(One-Time, Non-Refundable)
Total Course fees
(Per Year)


100% on Tuition Fees
8.5 CGPA or Equivalent

50% on Tuition Fees (Max 25 Seats)
8.0 – 8.49 CGPA or Equivalent

All scholarship will be on Year 1 Tuition Fee only

  • Client Servicing
  • Digital Marketing Executive
  • Graphic Designer
  • Content Management
  • Media Entrepreneurs
  • Social Media Management
  • Brand Management
  • Social Communication executive
  • Public Relations Officer.
  • Media Planner
  • Advertising copywriter
  • Digital copywriter
  • Market researcher
  • Multimedia specialist
  • Development Communication specialist
  • Brand Executive

    No team found.
Admission Enquiry