Master of Arts (Advertising & PR)

Master of Arts (Advertising & PR)
  • Postgraduate
  • Jagran School Of Journalism And Communication
Starts from: August 16, 2022
Campus Location

Course Feature
  • Course Code MAAPR
  • Duration 2 Years
  • Course Type Full Time
  • Min Qualification Graduation with minimum 50% or an equivalent qualification in any discipline from an institute affiliated to a university or any university recognised by UGC. The Selection of candidate will be made based on their academic merit and performance in the Personal Interview round.
Class Description

A program that prepares students for a wide variety of careers in advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms. MA Advertising & PR works in partnership with industry and takes a practice-research approach to explore the future of advertising.

You will examine the challenges the industry currently faces and consider how to make the most of new opportunities. Through a series of briefs and projects developed and delivered in partnership with diverse industry players , you will develop a portfolio that combines strategy and creativity.

Students majoring in advertising & PR specializations, enhance, train and sharpen skillsets designed for a versatile career in the field of brands, advertising, digital marketing, new media and creative industries.
Curriculum is a combination of skills courses, where students hone their craft and produce multi-platform content, and concept courses, where students dig into history, theory and issues critical to the profession and practice of advertising and PR.


  • MA Advertising & PR is a business-focused degree in a creative communications College, combining strategy with creativity.
  • MA Advertising & PR works in partnership with industry. You will work on live briefs and projects with brands, businesses and agencies, gaining key industry skills and insights.
  • MA Advertising  & PR is about the future. You’ll explore the emerging technologies and media spaces the industry is focused on.
  • MA Advertising & PR is practical. You’ll make ads and experiences, build prototypes and speculative designs.
  • MA Advertising & PR is critical. Your practice is your way of answering the research questions about media, culture and advertising that the industry faces.


Specialization Offered
  • Advertising
  • Public Relations


Key Features
  • A State of Art dedicated 20,000 sq. ft. of Media Production Studios
  • Academic support and partnership with world’s second ranked creative university and an Opportunity to students for summer exchange programs with University of Arts London.
  • Industry collaboration with Wittyfeed for New media and Part of Google News Lab University Network
  • Portfolio creation
  • Access to Internship and Placement opportunities
  • Opportunity to work on diverse student campus media outlets like Lakecity Voice (Radio Station), Lakecity Live (TV station) and Lakecity News (News magazine) as well as Lakecity Buzz (media podcasts).
  • Dedicated specialization specific workshops that give options to earn study credits and certificates.
  • Student led initiatives under various media centric school clubs
  • Pedagogy involves case discussions, design-thinking sessions and field-based assignments.

  • Advertising & PR Theory & Practice
  • Communication for Development
  • Brand Communication
  • Consumer Behaviour
  • Marketing in digital world
  • Social Media Strategy
  • Marketing & Communication Research & Methods
  • Brand PR
  • Creative Brand Strategy
  • Direct & Digital Marketing
  • Celebrities, Marketing and the media
  • Advertising & PR in global Marketing Communication Mix
  • Photography: Understand the elements of digital storytelling by producing short-and long-form videos and photo-essays .
  • Design & Graphics for media: Learn skills around aesthetics, media design elements and graphics across various media platforms and technologies
  • Film & Documentary Studies
  • Media, Society & Culture
  • Media Innovation and Entrepreneurship: Understand the role of innovation and entrepreneurship for journalism in the digital age. Study tools and methods to develop emerging media enterprises

Admission Charges
(One-Time, Non-Refundable)
INR 20,000
Caution Money
(One-Time, Refundable)
INR 5,000
Alumni Fund
(One-Time, Non-Refundable)
INR 10,000
Resource Fee
(Per Year)
INR 30,000
Tuition Fees
(Per Year)
INR 75,000
Exam Fees
(Per Year)
INR 10,000
Total Fees Per Year INR 115,000

Caution Money
(One-Time, Refundable)
Total Admission Charges
(One-Time, Non-Refundable)
Total Course fees
(Per Year)

At Jagran Lakecity University, we believe in rewarding the hard work and excellence achieved by the applicant in various fields of life. There is a separate eligibility for availing scholarships in UG, PG and Research programmes. Apart from granting scholarships on the basis of the last qualifying examination percentage OR CGPA, JLU does extend scholarships on the basis of performance in the selected National Entrance Exams like CUET and Sports Scholarships on the basis of sports trials.


To know more about the JLU Scholarships, CLICK HERE

  • Client Servicing
  • Digital Marketing Executive
  • Graphic Designer
  • Content Management
  • Media Entrepreneurs
  • Social Media Management
  • Brand Management
  • Social Communication executive
  • Public Relations Officer.
  • Media Planner
  • Advertising copywriter
  • Digital copywriter
  • Market researcher
  • Multimedia specialist
  • Development Communication specialist
  • Brand Executive

    No team found.
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