MA (Advertising & PR)

Course Objective

A program that prepares students for a wide variety of careers in advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms. MA Advertising & PR works in partnership with industry and takes a practice-research approach to explore the future of advertising.

You will examine the challenges the industry currently faces and consider how to make the most of new opportunities. Through a series of briefs and projects developed and delivered in partnership with diverse industry players , you will develop a portfolio that combines strategy and creativity.

Students majoring in advertising & PR specializations, enhance, train and sharpen skillsets designed for a versatile career in the field of brands, advertising, digital marketing, new media and creative industries.
Curriculum is a combination of skills courses, where students hone their craft and produce multi-platform content, and concept courses, where students dig into history, theory and issues critical to the profession and practice of advertising and PR.

• MA Advertising & PR is a business-focused degree in a creative communications College, combining strategy with creativity.
• MA Advertising & PR works in partnership with industry. You will work on live briefs and projects with brands, businesses and agencies, gaining key industry skills and insights.
• MA Advertising  & PR is about the future. You’ll explore the emerging technologies and media spaces the industry is focused on.
• MA Advertising & PR is practical. You’ll make ads and experiences, build prototypes and speculative designs.
• MA Advertising & PR is critical. Your practice is your way of answering the research questions about media, culture and advertising that the industry faces.

Specialization Offered

• Advertising
• Public Relations

Key Features

• A State of Art dedicated 20,000 sq. ft. of Media Production Studios
• Academic support and partnership with world’s second ranked creative university and an Opportunity to students for summer exchange programs with University of Arts London.
• Industry collaboration with Wittyfeed for New media and Part of Google News Lab University Network
• Portfolio creation
• Access to Internship and Placement opportunities
• Opportunity to work on diverse student campus media outlets like Lakecity Voice (Radio Station), Lakecity Live (TV station) and Lakecity News (News magazine) as well as Lakecity Buzz (media podcasts).
• Dedicated specialization specific workshops that give options to earn study credits and certificates.
• Student led initiatives under various media centric school clubs
• Pedagogy involves case discussions, design-thinking sessions and field-based assignments.